I spent some time at the W hotel in Hoboken this week. Not for the same reasons I used to go there, which was for the posh Zylo restaurant & bar, serving amazing bites and fancy cocktails or the upstairs lounge with the DJ spinning sick beats, where we would skip the line and dance all night. No, this time it was to discuss a new luxury store opening. A luxury store that will be carrying Anjé as their premium women’s line!! In partnership with CEMA Creative, we are excited to announce the soft opening on March 1, 2016 and the Grand Opening is still in discussion but will be the beginning of April, likely April 8th. The store will be inside the upscale W Hotel, located at 225 River Street in Hoboken, NJ, on the ground floor near the front desk.
W stands for many things in my woman-run, wearable-making, wonderful world. But right now it stands for the W HOTEL. We are all very excited for the launch and the new and international traffic that The W will bring to our brand.
A look inside the new store.
We also had a photo shoot with two lovely bloggers at the W. Nicole Gonzalez, from @lilliesandleon and Mary Grace El Barrio, of @msmarygrace brought their adorable children to the shoot because sometimes they are just as much the star as their mommies are. Brand Ambassadors for Bugaboo’s high end line of strollers, these #girlbosses know how to make the most of being working moms. Wearing Anjé in their Bugaboo shoot, we were honored to be a part of a collaboration with these chic and hard-working women.
Nicole’s son Leon made the shot here.
Leon & Mary’s daughter Olive; photo by @lilliesandleon
Mary went glam with our faux fur wrap and Nicole went the sporty route in leather and silk slouchies.
More to come from this exciting new venture. For now, pencil us in your calendars for April!