As the old month leaps into the new, The W Hoboken is getting set for tomorrow’s soft opening. If you’re in the area, stop in and check us out over the next few weeks. After a month of action, there will be a Grand Opening highlighting all the brands involved in this exciting new store!
Behind the scenes, I’ve been running around getting our product ready for the new store. Being a NYC-made brand, I have vendors all over the city supplying us with trims, notions, fabric, etc. During my travels, I started to notice some unique walls around the city that would make a great backdrop for our photos. I am always scouting intriguing locations for our photo shoots, but now I have this thing with walls and doors that I can’t get enough of.
I love the way our lamb leather pops against this brick wall and the vintage print painted on the wall below is too cool not to shoot in front of. A lot going on, yes, but it’s a vintage grocery advertisement. 8% off site wide if you know what an 8-track tape is without Google. You’ll see more fun walls coming soon.
Even if you don’t know, Code: 8TRACK8
I love the walls so much I had to shoot them myself. Thankfully our photographer doubles as a model when needed!
Tag us in front of your fave walls this week!