The Fashion Trend That’s Here to Stay

Any follower of the fashion industry knows that trends come and go. In fact, there’s a basic lifecycle that each trend follows, and this lifecycle always includes an end. Trends usually die out within a few seasons of starting, and can occur in a cyclical manner. Remember when chokers were huge in the 90s? Trends are notorious for resurging. I’d also like to distinguish the difference between a trend and a fad. Fads are quick uproars of often regrettable fashion statements that last only one or two seasons (did someone say sneaker wedges?). There is one trend, however, that has promise to transcend the common lifecycle of all trends. What could this superior trend be, you ask? It’s none other than a little thing called sustainability.

The increased emphasis on sustainability within the fashion industry hasn’t come about for no reason. Believe it or not, the fashion industry is the second most polluting industry in the world (right behind the oil industry). So it’s no wonder why environmental awareness has been on the minds of fashion forward people these days. Of the many environmental problems that the fashion industry causes, textile waste is one of the biggest. Just to get you a little #shook, below are a few eye opening quick facts about textile waste.

• Every second, one ton of textile waste is dumped or burned

• Each U.S. resident produces about 82 pounds of textile waste per year

• Of the annual 25 billion pounds of textile waste that the U.S. produces, 85% percent ends up in landfills

• Roughly $500 billion is lost annually due to hardly worn clothing not being recycled back into the system

I can’t be the only one who cringed while reading those stats. It’s for reasons like these that members of the fashion industry are fighting to ensure that the sustainability kick doesn’t let up. Fortunately, there are plenty of ways to reduce textile waste. The goal is to create a circular textile economy where waste is drastically minimized and therefore benefits all members of the supply chain. This zero-waste textile economy entails initiatives such as increasing clothing utilization, radically improving recycling, and making effective use of resources. For example, if your shirt has a rip in its seam, repairing it instead of throwing it away would be a fantastic way of contributing to this circular textile economy and reducing textile waste. Anything you can do to increase the lifespan of your clothes helps reduce textile waste! This is why many are moving away from fast fashion, and investing in quality clothing that will last them far longer.

Here at Anjé, we’re part of the sustainability club as well! Not only are all of our modal pieces made of recycled beach trees (who knew beach trees could feel so buttery soft?! 😉), but our clothing is of premium quality. Produced in NYC, the quality of our clothing ensures that when you make an investment in any of our pieces that they’ll stay in tip top shape for much longer than your run of the mill garment. Although classic is our specialty, we couldn’t help supporting this hopefully permanent trend that has swept over the fashion industry!

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Looking for the next big fashion trend? Look no further. Sustainability has struck the fashion industry and is here to stay. Jump on board with sustainability, and you’ll be in style for years to come!


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