Modal Behavior

It’s Tuesday morning and we are on set in Soho shooting the Modal Collection! Head over to Instagram this afternoon for a sneak peak behind the scenes #bts. Or you can just look at the weekend shoot of me in modal, clearly holding it together.

Modal is known as the wonder fabric due the extra fine fiber that makes textiles even lighter. It is said to feel like “skin on skin.” It is a processed, bio-based textile made from the reconstituted cellulose of beech trees. This fabric combines the benefits of natural fiber and the amazingly soft feel of modern microforms.

PAUSE. Seriously?

Yes! That is why I’m so pumped about this collection. It feels absolutely sensational on your body. By now you know that Anjé strives to produce clothing that feels as good as it looks. In doing so, we source high and low to find the most soft, luxurious fabrics on the market. This one is a winner. But don’t take it from me. After all, it is my brand, I suppose I could be a little biased.  So I asked some of our team here at Anjé.

Nikki, intern, had a lot to say about it, but all I need to show you is her first sentence. “I’m trying to think of the right words to describe it because it’s actually the softest T-shirt I’ve ever felt” 

Annah, brand & social manager, said, “this is my favorite shirt; opulently comfortable that I want to sleep in it but also wear it out on a date paired with my favorite skinnies and heels.”

Chad, creative director, asked, “Can we make this is men’s immediately?”

I’m pleased to be able to offer a casual collection with the same level of luxury to beautifully complement our Ready To Wear collections. With a lower price point than RTW, we hope to open up to a broader audience and continue our push to make the consumer aware of ethically-produced luxury apparel.

Get your Modal Behavior on today. Shop now!

Happy February!

xx,

A


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