How to Optimize Your LinkedIn Profile

Shake off that summertime sadness, people! September is here and that means it’s time to get back on our grinds! At this point, we’ve all gotten into a rhythm with the “new normal.” We’ve figured out how to be somewhat functional through all of this craziness and striving to be the best we can be this fall may even include job hunting. As we’ve discussed before, fall is a great time to job hunt. And where there’s any good job hunt, a good LinkedIn binge isn’t too far behind. Whether you’re job hunting or just want to polish up your personal brand, here are a few tips and tricks to optimize your LinkedIn profile!

1. Know your keywords
Recruiters and hiring managers use something called “LinkedIn Recruiter” to find and reach out to talent. LinkedIn Recruiter is basically like the LinkedIn you know and love…but a little more invasive. It allows a recruiter to build a search and add filters to refine the talent pool that fits a job’s criteria. One of the most useful filter features a recruiter will use is the keyword search. This is why it’s super important to know the key words associated with the job titles you’re interested in. And how do you do that, you ask? 

  • Set up LinkedIn job alerts, save any relevant jobs you’d be interested in. (This is also a great practice if you’re unsure of what roles you want to pursue and will help you recognize patterns in your interests).
  • Copy and paste 3-5 of those job descriptions into This will spit out a word cloud where the most frequent words from the text you input are the largest.
  • The most prominent words are the key words you should be sprinkling all over your LinkedIn profile and resume! 

2. Craft your bio
Your bio is essentially your elevator pitch. It’s your answer to the question, “So tell me about yourself.” In your bio, you want the reader to get a sense of what you do, why you do it, and what sets you apart. Adding a personal touch to show your personality as well as adding a call to action are also not bad ideas. Oh and of course, be sure to weave in those keywords you found 😉. You can check out some examples here – remember, you have 2,000 characters to say what you want to say, so use them wisely!

3. Don’t underestimate your headline
This often-overlooked part of your LinkedIn profile is actually one of the most visible sections. Yes, it stretches across the top of your profile page, but also introduces you on newsfeed posts, the “People You May Know” section, and LinkedIn jobs. It’s really your chance at a good first impression and can be thought of as a super condensed version of your bio. Below is an example and here are plenty more!

Talent Manager hiring within Design & Innovation - let's connect 😊 | Lowkey Creative & Highkey Nutella Lover | ENFJ


What are your go-to pointers for LinkedIn success? Let us know by commenting below!

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